Self-promotion. It’s almost a dirty word. Particularly if you’re female.
Research conducted at the Rutgers University found that women are far less likely to self-promote because of the stereotype that women are more communally minded than men. This means women are more likely to attribute success to the team rather than themselves and are far more comfortable promoting the work and success of other people rather than their own. This propensity to put themselves behind others even appears in job interviews, where the whole point of the meeting is to promote your own abilities.
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